Product Marketing
Manager Job Description
Whether you manufacture lawn mowers, sell software, or offer
bowling lessons, your customers are customers because your product or service
makes a difference in their lives. That's pretty special. Product marketers
play a crucial role in positioning products/services the right way to the right
people because they have a deep understanding of your target customers and how
your products and services fulfill their needs.
Job
Description:
As a product marketing manager, you will be a leader on the
team responsible for telling the world (and company) the story of our product.
You will be expected to be our chief advocate for a specific feature set and
its benefits. Additionally, you will be charged with crafting the strategy
around the messaging and marketing for new launches.
Responsibilities:
- Together with the product team,
educate both internal and external stakeholders about our product
features and their benefits.
- Create product content (e.g.
sales enablement documentation, case studies, product videos, website
copy, blog posts, Quora/forum responses) to articulate the benefits of our
products to the world.
- Assist members of our sales
team on calls with prospects when appropriate to provide deeper dives into
the product.
- Speak and present both
internally and externally to promote the story of our product.
- Measure and optimize the buyer
journey as it relates to product feature adoption and usage.
Requirements:
- BA/BS degree or equivalent
working experience.
- Past experience in digital
marketing, product marketing, and/or product management.
- Excellent written and verbal
communication skills -- there is a heavy amount of writing and
presenting/selling ideas in this role.
- Proficiency in content
management systems. You will be expected to build product pages, optimize
the conversion paths on those pages, and use dynamic calls-to-action
to create and test buyer stage-specific calls-to-action.
- Prefer working in a
collaborative, cross-team capacity. This role requires you to work across
functions and departments to bring the product to life. You are at the
center of our entire organization, constantly interacting with teammates
and prospects.
8) Paid Marketing Manager Job
Description
While you may be building up your inbound marketing team,
paid marketing strategies, in moderation, can help you
grow and scale your organic inbound marketing efforts. And a paid marketing
professional is exactly what you need to cover all your bases, since paid
marketing tactics like pay-per-click (PPC) advertising and retargeting can
involve a lot of day-to-day maintenance.
Job
Description:
We are seeking a paid marketing manager to help acquire new
leads and customers through online pay-per-click and cost-per-acquisition
campaigns. You will be in charge of all external, online acquisition marketing,
managing the strategy, execution, and optimization across channels.
Responsibilities:
- Manage the strategy and setup
of all paid campaigns.
- Measure and optimize our paid
marketing using vendor-specific dashboards, Google Analytics, and marketing
analytics reports.
- Research and test partnerships
with new vendors to expand our reach and/or lower our
cost-per-acquisition.
- Collaborate with marketing
teammates to maintain a consistent brand voice and message across all paid
programs.
- Craft landing pages and lead
generation forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital
marketing trends and potential new channels and strategies to keep us
ahead, including updates to social media marketing, attribution, and
programmatic media buying.
Requirements:
- BA/BS or equivalent working
experience.
- In-depth knowledge of the
various paid marketing channels and technologies, including paid search
(Google AdWords), retargeting, social network advertising (Facebook,
Twitter, LinkedIn, Pinterest, and more), and content distribution and
placement networks like Outbrain and Taboola.
- Excellent communicator with the
ability to sell and convince. You will manage all relationships with
vendors and ensure we get the most efficient cost possible.
- Experience handling marketing
budgets and forecasting/reporting results.
9) Public Relations/Media Relations
Manager Job Description
That's right! One of the oldest marketing tactics, public
relations is still alive and kicking -- even within inbound marketing. But to
make sure you're executing a modern public relations strategy that's not
stuck in the dark ages, you need a modern-day public relations manager ...
Job
Description:
We are seeking a media relations manager to play
an integral role in public/media relations, corporate communications, and
content creation for our company.
Responsibilities:
- Connect with influential media
outlets and journalists to place stories about company news and other
initiatives.
- Assist with event planning,
including working with vendors, event coordinators, and design teams for
on-site collateral.
- Create content regularly to
grow the company’s footprint (press releases, corporate announcements, and
creative content like SlideShare presentations).
- Collaborate with prominent
members of the company, including executives, to craft and pitch press
releases and thought leadership columns.
- Establish a sustainable,
strategic approach to PR based on adding value to media outlets and event
managers, not just asking for it.
Requirements:
- BA/BS degree or equivalent
working experience.
- Past experience in public
relations, corporate communications, content marketing, or relationship
management.
- Skilled in creating, editing,
and promoting written and visual content.
- The ability to work and thrive
in a fast-paced, rapidly changing work environment.
- Ideal candidate will have
experience pitching, crafting, and placing content externally through
guest blogging or op-ed development and experience with event management and
sponsorships.
10) Marketing Operations Manager Job
Description
You know how every group of friends has that one person who
serves as the glue that holds everyone together? Every marketing team needs
glue, too. Reflective, analytical, strong, strategic Gorilla Glue. Marketing
operations professionals are charged with monitoring, measuring, and analyzing
the effectiveness of marketing initiatives as they relate to the overall
company's goals. Marketing operations staff work closely with Sales, and sometimes
also have a sales operations counterpart. Together, they manage therelationship
between Marketing and Sales to ensure that both sides are optimized to
deliver (Marketing's role) and work (Sales' role) the highest quality leads,
something we at HubSpot have grown fond of calling "SMarketing."
Marketing operations staff make projections about the quality of the sales and
marketing pipeline and spot efficiencies that will make the company work
better as a whole.
Job
Description:
As a marketing operations manager, you will work to create
scalable processes that ensure best practices in lead generation and database
management. You will also conduct complex data analyses that will be used to
inform strategic decisions by stakeholders from across the company. You will be
working in a fast-paced environment managing multiple projects at once.
Responsibilities:
- Manage technical aspects of key
marketing systems (marketing automation, CRM) used to generate,
distribute, and report on leads.
- Establish and maintain scalable
processes that ensure best practices in campaign and lead management.
- Create and maintain metrics
reports on marketing and sales activities, effectiveness, and business
impact.
- Analyze marketing and sales
data to develop insights and make recommendations on areas for
optimization.
- Monitor and maintain data
quality within the marketing database.
- Evaluate new technologies and
add-on applications to improve and optimize marketing team performance.
Requirements:
- BA/BS or equivalent working
experience.
- Strong analytical skills
(including mastery of Microsoft Excel) and experience with reporting
and data analysis.
- Proficiency in marketing
automation systems (e.g. HubSpot) and integrating those systems with
other technologies.
- Ability to manage multiple
projects at the same time in a fast-paced environment.
- Technically capable, excellent
communicator, and a desire to improve processes.
So ... are you ready to assemble your dream team? To fill
out your team even more,download our full collection of 37 marketing job
descriptions here.
Keep these roles and skills on your radar as you take your
marketing to the next level. Then check out these interview questions and candidate
screening best practices from HubSpot's CMO himself to help weed out the
best of the best.