3) Blog Manager Job
Description
Did you know that, according to HubSpot's 2014 State of
Inbound Report, marketers who have prioritized blogging are 13x
more likely to enjoy positive ROI? If you aren't taking business
blogging seriously enough, now would be the time. And hiring a dedicated
blogger or blog manager is crucial in creating remarkable content. You need
someone who is not only a great writer and editor, but who can also keep your
brand's voice consistent across daily published content and understand how to
use your blog to generate qualified traffic and leads for your business. An
ideal blog manager will understand your buyer personas so well that
published content addresses their needs, wants, and problems.
Job
Description:
We are seeking a savvy wordsmith to join our blogging team.
Candidates must have a knack and love for writing, a comprehensive
understanding of the industry, and experience in blogging
to achieve business goals. The blogger will be expected to sustain
and develop the company's voice across all blog content.
Responsibilities:
- Writing various types of
articles on a wide range of topics for our blog.
- Providing feedback to other
contributors, and editing other writers’ content.
- Optimizing content
for search engines and lead generation.
- Contributing to long-form
content projects such as ebooks.
- Conducting analytical projects
to improve blog strategies/tactics.
- Growing blog subscribers, converting
visitors into leads, and expanding our blog's overall reach.
Requirements:
- A passion and strong
understanding of the industry and our business' mission.
- Exceptional writing and editing
skills, as well as the ability to adopt the style, tone, and voice of our
business' various types of content.
- An analytical mind and interest
in using data to optimize/scale blog marketing strategies and tactics.
- Excellent organizational skills
to work independently and manage projects with many moving parts.
- 2-3 years of marketing and
content creation experience.
4) Content Marketing Manager Job
Description
Marketing offers and downloadable content are the
backbone of inbound marketing, serving as the fuel for all your inbound
marketing strategies, including email, social media, search, lead generation,
etc. Without marketing offers, your website visitors would have no reason to
convert on your website and provide you with the contact information you need to
segment, nurture, and close them into customers. Marketing offers can include
everything from educational ebooks, to webinars, to free trials -- and the list
goes on. Designing and creating this type of content is time-consuming and
specialized. Time to call in a new member of your dream team!
Job Description:
We are looking for a prolific and talented content creator
to write and produce various types of downloadable content and blog regularly,
to expand our company’s digital footprint, awareness, subscribers, and leads.
This role requires a high level of creativity, attention to detail, and project
management skills.
Responsibilities:
- Create 1-2 free resources each
month to drive leads, subscribers, awareness, and/or other important
metrics (examples include ebooks, whitepapers,infographics, guides,
templates, etc.).
- Blog on an ongoing basis to
support and promote your offers and to attract site visitors through
search, social media, and email subscribers.
- Grow our subscriber base by
providing them with regular, helpful content that’s aligned with
their needs and interests.
- Collaborate with designers,
product marketers, sales professionals, and external influencers and
industry experts to produce relevant content that meets the needs of both
key stakeholders and our audience.
- Convince others that your
creative ideas are worth investing time and effort in. This role is at the
core of the marketing team, and others will rely on your work every single
day.
Requirements:
- BA/BS degree or equivalent
working experience.
- Past experience producing
content for the web specifically, as well as channel-specific knowledge
(blog, SlideShare, Facebook, Twitter, etc.).
- Past experience building
audiences either online or offline.
- A dual-minded approach: You’re
highly creative and an excellent writer but can also be process-driven,
think scale, and rely on data to make decisions.
- Proficiency with Adobe Creative
Suite (particularly Photoshop and InDesign).
5) SEO Manager Job Description
According to research from GroupM UKand Nielsen, 94%
of all clicks in search engines are on organic results.
That means keywords are your new best friend ... or the right search engine
optimization manager's at least. Your future SEO manager should be obsessed
with checking and tweaking your keyword strategy. Moreover, they should be
able to develop a solid on-page SEO strategy from scratch if need be. They
should also be able to execute strategies and tactics to improve your off-page
SEO, such as building inbound links. A valuable SEO pro will keep
up-to-date with SEO blogs and best practices, through resources like Moz and
Google Webmaster Tools.
Job
Description:
We are hiring a talented SEO manager to join the marketing
team. You will be responsible for identifying and executing opportunities to
improve our company’s and our content’s search rank for key terms at the top,
middle, and bottom (branded) of our marketing funnel.
Responsibilities:
- Manage both on-page SEO and
off-page SEO for the company.
- Collaborate with content
marketing and blog contributors to create high-quality content around
important, relevant terms.
- Manage and
improve organic search engine performance and goal-setting based on
clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest
trends and changes with SEO and major search engines.
Requirements:
- BA/BS or equivalent working
experience.
- Thorough knowledge of search
ranking and optimization factors and key algorithm updates.
- Proficiency in web
analytics software and keyword tools.
- Experience with data-driven SEO
analysis and optimization.
- Excellent written and oral
communication skills.
6) Email Marketing Manager Job
Description
When it comes to email marketing, there are quite a lot of
moving parts. On top of making sure your emails are CAN-SPAM
compliant, you also have to optimize for mobile devices, nail timing and
frequency, organize your segmentation and personalization strategy, and craft
great email copy (just to name a few). With so many email obstacles, you really
need a professional on the job to make sure your emails are being delivered,
opened, and clicked on. Or you need someone to figure out why they aren't being
delivered, opened, and clicked on. An all-star email marketer will get jazzed
up about optimizing and building a top-notch email marketing program.
Job
Description:
Do you have a knack for getting the right emails into the
right inboxes at the right times? Do you live to see those open and
clickthrough rates climb higher and higher? We're seeking an expert email
marketer to join our team. You'll be expected to develop and track email
campaigns to ultimately increase our business' email marketing success.
Responsibilities:
- Grow our email list organically,
not through bought or rented lists.
- Manage various email campaigns,
including the template designs, calls-to-action, and content used in our
email sends.
- Segment lists based on
behaviors like past email engagement and website interactions (content
downloads, site page visits, etc.).
- Measure results and optimize
the lead nurturing workflows for these segments to convert leads into
customers.
- Work to minimize list decay and
unsubscribes while increasing the productivity of our email sends.
- Develop documentation and road
maps for processes, A/B tests, and promotions that succeed through email.
Requirements:
- BA/BS or equivalent working
experience.
- Past experience with email marketing,
lead nurturing, marketing automation, and web analytics.
- Excellent understanding of
email marketing concepts and metrics such as Sender Score,
deliverability, and sender reputation.
- Proficiency in email
marketing and marketing automation technology.
- Highly analytical and able to
derive meaning from data through A/B testing and email optimization.
- Excellent writer and
communicator (in both the written and verbal form).