10 Marketing Job Descriptions to Recruit and Hire an
All-Star Team
Are you ready to build your dream team of inbound marketers?
Do you know what roles to fill and how to find the best people for the
job? Hiring inbound marketers is fairly new and uncharted territory
for many businesses straying from traditional marketing and adopting more
inbound-driven, web-based marketing tactics.
Just recognizing the need to invest in inbound marketing is
step one. The next step is assembling an all-star cast of marketers -- a
team of lean, mean, digitally fluent, content-creating machines to take your
marketing to the next level.
So how do you acquire this killer marketing line-up?
How do you spot the Jordans in a sea of Bulls? These 10 core marketing job
descriptions are a great start to finding your key players. And if that's
not enough ...
Download our full collection of 37
marketing job descriptions to grow and expand your inbound team even further.
Feel free to adapt, modify, and use them in your own search
for your next all-star marketing team members.
10 Core Job
Descriptions to Build an All-Star Marketing Team
1) Inbound Marketing Manager Job
Description
If your marketing department is just starting to make the
shift to an inbound approach, it's possible you'll still need to prove the
success of your inbound marketing program. If this is the case, you'll likely
be looking to hire an all-in-one inbound marketer -- someone who can build and
grow your inbound marketing strategy from the ground up. Look for someone who
is very self-motivated and versatile ... and gets stuff done. And if you're
still trying to convince your boss to to make the shift to inbound in the first
place,download these 100 stats, charts, and graphs to help you get inbound
marketing buy-in.
Job
Description:
We are looking for an amazing, data-driven inbound marketer
to own the majority of the marketing funnel for our company. You will be in
charge of attracting site traffic, converting that traffic into new leads for
the business, and nurturing those leads to close into customers, the latter of
which sales leadership will help you accomplish.
Responsibilities:
- Build and manage a rich
content/editorial calendar that attracts a qualified audience to our
owned properties (including blog posts, whitepapers, ebooks, reports,
webinars, infographics, etc.).
- Grow new leads, including
marketing-qualified leads, by converting site traffic through
calls-to-action, landing pages, and lead generation content (including
offers).
- Optimize our marketing
automation and lead nurturing processes through email, content, and social
channels.
- Establish closed-loop analytics
with sales to understand how our inbound marketing activity turns into
customers, and continually refine our process to convert customers.
Requirements:
- BA/BS degree or equivalent work
experience.
- Some past experience in
marketing preferred.
- Excellent communicator and
creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing
automation and blogging software in order to generate
traffic, convert visitors into leads, and then nurture them (using dynamic
workflows) into converted customers.
- Bonus skills: HTML/CSS, Adobe
Creative Suite.
2) Social Media/Community Manager
Job Description
Have you heard? According to Social Media Examiner's
2014 Social Media Marketing Industry Report, 92% of all marketers
indicated that their social media efforts have generated more exposure for
their business. So if you aren't yet using social media marketing to
your advantage, it's time to start. And to do so, you need a social
media manager who not only knows social media platforms like they know the
alphabet, but who also knows how to develop strategies specific to various
social networks, track the right metrics, and integrate the best tools and
practices on those platforms.
Job
Description:
Do you tweet, share, and post to social media in your sleep?
Do you know what it takes to grow an online community? We're looking for a
social media manager to manage our social media accounts by implementing
strategies and tactics that grow our followers, engage and retain them,
and help convert them into leads, customers, and active fans and promoters of
our company. You should have command of best practices and trends in social media
marketing, enjoy being creative, and understand how to both build and convert a
digital audience.
Responsibilities:
- Build and manage the company’s
social media profiles and presence, including Facebook, Twitter, LinkedIn,
and additional channels that may be deemed relevant.
- Create shareable content
appropriate for specific networks to spread both our brand and our
content.
- Monitor and engage in
relevant social discussions about our company, competitors, and/or
industry, both from existing leads and customers as well as from brand new
audiences.
- Run regular social promotions
and campaigns and track their success (e.g. Twitter chats, LinkedIn
discussions, etc.).
- Work alongside other marketers
and content marketers to help distribute content that educates and
entertains our audience and supports marketing goals.
- Drive consistent, relevant
traffic and leads from our social network presence.
- Explore new ways to engage and
identify new social networks to reach our target buyers.
- Track, measure, and analyze all
initiatives to report on social media ROI.
Requirements:
- BA/BS degree or equivalent work
experience.
- Active and well-rounded
personal presence in social media, with a command of each network and
their best practices.
- Excellent communicator and
creative thinker, with an ability to use both data and intuition to inform
decisions.
- Proficiency in using social
media software (e.g. HubSpot's Social Inbox) to monitor social
media conversations. You will be our ear to the ground to route the
appropriate marketer, sales rep, and/or support rep to social
conversations.
- Bonus experience and skills
include Adobe Creative Suite, demand generation, inbound marketing, and
blogging.